QUALITY REPRODUCTIONS OF VINTAGE ART & ADVERTISING

WALTER JARDINE - BIOGRAPHY

 

 Walter Jardine began his lifelong career apprenticed to a newspaper illustrator around the age of 12.  Over the next few years he also studied at commercial art classes, and by the age of 17 he was employed as special artist on The Australian Star newspaper (later The Sun). 'His development was rapid and by the ‘twenties’ his work had become so well-known and so definitely recognisable that it hardly required a signature. His position as the leading advertising illustrator in black and white was unquestioned.' ( from the publication - The Art of Walter Jardine).

From 1905 to 1917 he was in partnership with J.B. Jones in an advertising company, which employed a staff of around 20 artists and apprentices. About 1908 he visited England, Europe and the United States to study methods of advertising and illustration, financing his trip by working freelance in the USA.

  In 1918 he married, and in 1923 made the decision to settle with his wife and two small daughters in New York, where his talents were quickly recognised.  Within a year he was commissioned by Hearst’s Cosmopolitan, followed by other well-known publications such as Good Housekeeping, Motor (1924) and the American Legion Magazine. He also illustrated advertisements for companies such as Durant Motors Inc., General Motors Corporation, Packard Motor Car Co., BVD Underwear, Standard Oil, E. R. Squibb & Sons and York Manufacturing Co.

On his return to Sydney in May 1927, he opened a studio in Sydney, and over the following years listed among his clients such iconic brands as Qantas, Orient Line, Burns Philp & Co., Stamina Clothing Co., Pelaco Shirts, Toohey Ltd and Tooth & Co. Ltd, Seppelts Wines, Watson's Whisky, Akubra Hats, Arnott’s Biscuits, Canadian Pacific Railway Co., the Australian Department of Defence, and the Royal Agricultural Society of NSW.

In 1949 he formed a partnership with W. F. Paterson and began operating as Walter Jardine Advertising Service (later Jardine, Paterson & Co.). During the 1950’s and 60’s he also taught by correspondence for the Art Training Institute, Melbourne. 

In retirement he continued to work and, at the age of 80, was commissioned to design a set of postage stamps for Australia Post - the Navigator Series, first issued in pre-decimal currency.  

'Jardine's reputation as a leading commercial artist in Australia was based on his dexterity and versatility. He was a master of line and brush work—half-tone, colour, pen-and-ink and dry brush'. 

With appreciation of detail from a Biography by Anne-Marie Gaudry, 'Jardine, Walter Lacy (1884–1970)', Australian Dictionary of Biography, National Centre of Biography, Australian National University, published first in hardcopy 1996. http://adb.anu.edu.au/biography/jardine-walter-lacy-10615/text18865

Publications: 'The Art of Walter Jardine' 1933 and 'The Illustration of Advertising' 1946.

All Walter Jardine copyright enquiries to australianheritageprints@gmail.com